Once thought to be a passing Fad, and although comparatively new media is taking warrants attention and a firm hold in retailers’ marketing efforts that are online. It cannot be avoided by you. No matter where you flip it seems you hear phrases like fan page, followers, tweet, re-tweet, blog and more used. Many are questioning the way they could use it to move their company forward and what media is. Going to describe what social media is, provide some tips for making your website more sociable media friendly, touch upon differences between choices presented by important social media outlets, and answer the question of if you need to do it yourself, or hire a consultant to do it for you. Social Media can be time Consuming, but when implemented can add a degree to consciousness which in turn can boost your bottom line, and your business which helps build brand loyalty.
Media is defined by Wikipedia as: media designed to be disseminated through interaction and Scalable publishing methods. Social Networking uses web-based and Internet Technology to change broadcast media monologues one too many into societal media dialogues many too many. It supports the democratization of knowledge and information from customers into content producers. It is a group of applications that use web concepts that were new to market consumer generated content. Examples of a few of the major Applications online are Facebook, Twitter, and YouTube. Twitter can be seen as a micro site type service which permits you to post short messages of up to 140 characters which are fed instantly to your followers. Facebook is more of publishing platform which allows you to create a page which incorporates multiple media options into a single i.e. discussion boards, blogs, photos, shopping carts, etc. YouTube is a service which permits you to create video content to the masses maybe to demonstrate using your goods.
The uniqueness and power of each provides cons and pros. touch upon this below because Facebook has a bit more of a learning curve to it and since it has quite a few choices to select from. Whether you are on social Networking platforms or not, chances are you are customers are. They are sharing with your URL with their buddies on social networking sites like LinkedIn, Twitter, Facebook or MySpace. If you want to participate in social you will want to be certain to get that presence represented on your website.
